Tuesday, February 18, 2014

Why You Should Cover Just One Topic Per Post

Is one topic per post enough? 

I've already covered the part where you choose your blog topic in my previous post but another very important part of your blogging strategy now that you've created your blog is to post highly targeted content with each article you publish.
I think most of the time bloggers tend to write their posts that way - covering just one topic but there are instances I've seen where a blog post is trying to cover every single problem humanity has with just one article. The end result is a long piece that just goes on and on, driving the reader away. Don't try to include everything you know about a topic in a single post but instead focus the way you post like a laser.

As we've already established your blog has broader topic or a niche. Then, you have your categories within that niche that are smaller parts of your main topic.

Categories are very important for various reasons including but not limited to:
SEO: Google likes content that is surrounded by content with similar theme which is why blogs often have high rank in the search results. Having categories also makes it easier for the web crawlers to index all of your pages.
Readability: Not all of your visitors are going to like everything that your write and are going to follow only some parts of it. Basically the pages for your categories are going to be like smaller blogs embedded in your blog which is perfect for the reader. It allows them to consume only the content and mini niches they have an interest for.

Posts are the next level down of your blog's structure. Each category is going to have many posts in it so of course one post can't address the whole category. Think of it all as a book - it has a broad topic, chapters and then parts/sections

Here's why laser targeted posts work well

Easy to use - people on the web have shorter attention spans and don't spend long on web pages. More focused posts remedy this issue by going straight to the point and and being generally shorter.

Search engine friendly: When your web page has just one topic it's easier for search engines to understand what it's about which in turn makes it easier for that page to get ranked.

Relevant ads: It's a lot easier for ad networks like AdSense to serve targeted ads if they know what the page is all about.

More focused posting doesn't mean only doing short posts. Indeed some people like longer posts and the thing is a focused post can be long too. I've written very tightly focused posts that were also some of the longest posts I've ever written. It all depends on the topic and context.

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